Product & Portfolio Management

An adequate variety of products for the right markets. We are paving the way.

Product & portfolio strategy
A competitive and profitable product portfolio is the key to a company's economic success. Therefore it is crucial to ensure a continous and active adjustment of the product and portfolio strategy by optimizing the portfolio and product lifecycles systematically. The range of possible measures covers the introduction of new products, the improvement of existing products and disinvestment.

Market & business environment
The deep understanding of markets, customers and competitors usually is achieved by a thorough analysis of the market conditions and the business environment.

Requirements management
In order to capture the product-related measures for optimization, detailed specifications for products and/or modular systems are defined. The requirements are processed and prioritized by a systematic requirements management approach in order to define e.g. new R&D projects.

We support you in screening your existing product portfolio and help you to find the balance between investments in new products, maintaining the existing portfolio and its incremental improvement. Jointly with you we are defining strategies for products and modular systems, thus increasing the efficiency of your R&D budget. By means of smart visualizations, e.g. with our software solution METUS® we are providing the sustainable basis to continuously optimize both your products and portfolios.


Dr. Oliver Anton